All Episodes
Displaying 41 - 60 of 87 in total
Protecting Your Email List and Reputation
In this episode, Alyssa and Melissa break down the three most important email moves for stopping spammers in their tracks and protecting your most valuable asset: the ...
How to Serve Multiple Audience Types
In this episode, Alyssa and Melissa answer the question, how do I create for multiple audiences? Because this is Deliverability Defined, email is always the answer. He...
Growing Your List With a Referral Program
In this episode, Alyssa and Melissa discuss the benefits of a referral program, the steps to referral success, and examples of creators who are doing it right.
Creative Strategies to Increase Engagement
In this episode, Alyssa and Melissa discuss the importance of focusing on subscribers and encouraging engagement. It’s time to stop viewing subscribers like spreadshee...
Ask Our Experts: How to Prepare for the Holiday Season!
With the holiday season right around the corner, it’s never too early to start planning. In fact, the longer you wait, the more likely you are to find yourself on the ...
Ask Our Experts: Help, My Emails Are Landing in the Promotions Tab!
In this episode, Alyssa and Melissa break down their take on the promotions tab while unpacking insights from ConvertKit’s team of email pros.
Ask Our Experts: What Metrics Should Senders Focus On?
Introducing "Ask Our Experts" — a special series of episodes in between seasons 02 and 03. Today’s question: Other than open rates, what metrics should senders focus on?
Top 4 Takeaways of Season 02
Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. Wh...
How to Have the Perfect Signup Form
As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are created equal. Having ...
Apple’s New Privacy Changes
In this episode, Alyssa and Melissa explain how to get creative and reach subscribers in Apple’s new world, why ignoring the update is your worst marketing move, and t...
How’s Your Email Reputation?
In this episode, Alyssa and Melissa explain a few actionable steps for taking control of your email reputation. From the technical aspects to long-term fixes, here are...
What Makes a Good Subscriber?
In this episode, Alyssa and Melissa discuss why not all email subscribers are created equal and why smaller, high-value lists are healthier than a massive list filled ...
Why Are My Open Rates Dropping?
If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And even if it takes a bit...
How to Use Twitter to Build Your Email List
Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter ca...
How to Level up Your Emails with Automation
In this episode, Alyssa and Melissa discuss automation, how it works, and how you can use it to level up your email marketing and bring the best possible value to your...
Why do emails bounce?
What really goes on when an email bounces? In this episode, Alyssa and Melissa explain the technical blueprint of a bounce, common reasons for the dreaded default, and...
How to Recover From an Email Fail
Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of people? What if I ...
A Day in the Life of a Deliverability Specialist
Do you really understand deliverability? Is a career in deliverability right for you? From educating to solving problems and balancing tech skills with empathy, Alyssa...
What to Check Before You Click "Send"
So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict...
Bypass the YouTube Algorithm With Email Marketing with Ben Schoeffler
In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can m...