All Episodes
Displaying 21 - 40 of 87 in total
What We Learned From a Promotions Tab Experiment
Email service providers are committed to providing their users with the best possible experience, increased security and safety measures may come at the expense of con...
How to Grow Your Email List Using Instagram
Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion active users, Insta...
B2B vs B2C Deliverability
While creators hope their audience will open and read their emails, the first step is to ensure emails actually make it into the intended audience’s inbox. The goals o...
What to Do if You Are Looking to Move to a New ESP?
Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your subscribers, espe...
How to Run an Inbox Placement Test
When emails don’t perform well, creators will do whatever it takes to uncover the root cause of the issue and win back their subscribers. Senders can learn whether the...
Growing Your Audience Through Recommendations
Word-of-mouth has proven to be one of the most consistent business tactics of all time. If someone we admire and trust recommends something to us, we are much more lik...
Deliverability Horror Stories
We’ve all been there: you press “send” on an email and immediately recognize there’s a mistake. Recalling an email requires quick reflexes, and unfortunately, there’s ...
How Deliverability Impacts Newsletter Sponsorships
Creators are always looking for a way to earn income through their efforts, which traditionally evolves into sponsorship or brand deals. Of course, creators want to ea...
How Nathan Barry Made $50K From a Passive Evergreen Newsletter
You may be familiar with traditional newsletters, but an evergreen newsletter is a smart and automated approach to standard email newsletters. It allows established cr...
How to Fix Reputation Issues with Gmail
In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respo...
How to Clean Your List
In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmati...
Email Behind the Scenes
In this episode, Alyssa and Melissa discuss technical complexities behind clicking “send”, how inbox providers determine where your email lands, what ESPs like Convert...
How to Learn From Unsubscribes
In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe opt...
iOS 15’s Impact on Open Rates So Far
In this episode, Alyssa and Melissa explain what Apple’s iOS 15 update really means for senders and subscribers, who’s impacted, where open rates are surprisingly stil...
Top 5 Email Myths
Despite living in the era of information, many email mythologies have survived. From the value of open rates to email’s future, in this episode, Alyssa and Melissa tac...
The Audience-Building Flywheel
In this episode, Alyssa and Melissa describe the flywheel concept. While it’s a slow process, if done correctly, the flywheel concept guarantees growth and may be the ...
Real World Email Examples of Great Emails
In this episode, Alyssa and Melissa break down real-world email examples from their very own inboxes. No brand is off limits and no creator is safe from today’s celebr...
The Future of Email
In this episode, Alyssa and Melissa make their email predictions for 2022 and the years ahead. From metrics to privacy to engagement and open rates, here’s everything ...
Utilizing BIMI to Display Your Logo in Subscriber's Mailboxes
In this episode, Alyssa and Melissa discuss the importance of mixing style with security, the technicalities behind implementing BIMI, and why security is important fo...
Why Some Subscribers Don't Confirm Their Opt-In
In this episode, Alyssa and Melissa talk about why subscribers don’t confirm their opt-in, how to fix your deliverability dilemma, and why unconfirmed subscribers are ...