All Episodes
Displaying 31 - 60 of 87 in total
How to Clean Your List
In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmati...
Email Behind the Scenes
In this episode, Alyssa and Melissa discuss technical complexities behind clicking “send”, how inbox providers determine where your email lands, what ESPs like Convert...
How to Learn From Unsubscribes
In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe opt...
iOS 15’s Impact on Open Rates So Far
In this episode, Alyssa and Melissa explain what Apple’s iOS 15 update really means for senders and subscribers, who’s impacted, where open rates are surprisingly stil...
Top 5 Email Myths
Despite living in the era of information, many email mythologies have survived. From the value of open rates to email’s future, in this episode, Alyssa and Melissa tac...
The Audience-Building Flywheel
In this episode, Alyssa and Melissa describe the flywheel concept. While it’s a slow process, if done correctly, the flywheel concept guarantees growth and may be the ...
Real World Email Examples of Great Emails
In this episode, Alyssa and Melissa break down real-world email examples from their very own inboxes. No brand is off limits and no creator is safe from today’s celebr...
The Future of Email
In this episode, Alyssa and Melissa make their email predictions for 2022 and the years ahead. From metrics to privacy to engagement and open rates, here’s everything ...
Utilizing BIMI to Display Your Logo in Subscriber's Mailboxes
In this episode, Alyssa and Melissa discuss the importance of mixing style with security, the technicalities behind implementing BIMI, and why security is important fo...
Why Some Subscribers Don't Confirm Their Opt-In
In this episode, Alyssa and Melissa talk about why subscribers don’t confirm their opt-in, how to fix your deliverability dilemma, and why unconfirmed subscribers are ...
Protecting Your Email List and Reputation
In this episode, Alyssa and Melissa break down the three most important email moves for stopping spammers in their tracks and protecting your most valuable asset: the ...
How to Serve Multiple Audience Types
In this episode, Alyssa and Melissa answer the question, how do I create for multiple audiences? Because this is Deliverability Defined, email is always the answer. He...
Growing Your List With a Referral Program
In this episode, Alyssa and Melissa discuss the benefits of a referral program, the steps to referral success, and examples of creators who are doing it right.
Creative Strategies to Increase Engagement
In this episode, Alyssa and Melissa discuss the importance of focusing on subscribers and encouraging engagement. It’s time to stop viewing subscribers like spreadshee...
Ask Our Experts: How to Prepare for the Holiday Season!
With the holiday season right around the corner, it’s never too early to start planning. In fact, the longer you wait, the more likely you are to find yourself on the ...
Ask Our Experts: Help, My Emails Are Landing in the Promotions Tab!
In this episode, Alyssa and Melissa break down their take on the promotions tab while unpacking insights from ConvertKit’s team of email pros.
Ask Our Experts: What Metrics Should Senders Focus On?
Introducing "Ask Our Experts" — a special series of episodes in between seasons 02 and 03. Today’s question: Other than open rates, what metrics should senders focus on?
Top 4 Takeaways of Season 02
Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. Wh...
How to Have the Perfect Signup Form
As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are created equal. Having ...
Apple’s New Privacy Changes
In this episode, Alyssa and Melissa explain how to get creative and reach subscribers in Apple’s new world, why ignoring the update is your worst marketing move, and t...
How’s Your Email Reputation?
In this episode, Alyssa and Melissa explain a few actionable steps for taking control of your email reputation. From the technical aspects to long-term fixes, here are...
What Makes a Good Subscriber?
In this episode, Alyssa and Melissa discuss why not all email subscribers are created equal and why smaller, high-value lists are healthier than a massive list filled ...
Why Are My Open Rates Dropping?
If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And even if it takes a bit...
How to Use Twitter to Build Your Email List
Love it or hate it, there’s no denying that Twitter can be invaluable for building an audience and boosting visibility. If you’re strategic and intentional, Twitter ca...
How to Level up Your Emails with Automation
In this episode, Alyssa and Melissa discuss automation, how it works, and how you can use it to level up your email marketing and bring the best possible value to your...
Why do emails bounce?
What really goes on when an email bounces? In this episode, Alyssa and Melissa explain the technical blueprint of a bounce, common reasons for the dreaded default, and...
How to Recover From an Email Fail
Even veteran senders get nervous before pressing send. There’s always that worry in the back of our minds: What if I send this to the wrong group of people? What if I ...
A Day in the Life of a Deliverability Specialist
Do you really understand deliverability? Is a career in deliverability right for you? From educating to solving problems and balancing tech skills with empathy, Alyssa...
What to Check Before You Click "Send"
So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict...
Bypass the YouTube Algorithm With Email Marketing with Ben Schoeffler
In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can m...